QSC EMEA takes Live Sound business direct in Germany, the UK and Ireland

Introduction of Central European Live Sound organization

Sinsheim, December 16, 2019 - [De] - As of January 1, 2020, QSC EMEA will become the exclusive distributor of its live sound portfolio in Germany and in the UK and Ireland. QSC is pleased to announce its new distribution organization.

Freddy Sicko, Director Live Sound Central Europe, will lead the organization in those countries. Sicko, who joined QSC EMEA at the beginning of 2019, brings decades of pro-audio industry experience in various leadership positions to the company. Most recently, he was General Manager of Shure MEA’s office in Dubai.

QSC EMEA welcomes two seasoned sales professionals Carsten Schiedeck, Sales Manager Retail, Germany, and Emma O’Sullivan, Sales Manager Retail, the UK and Ireland, who will be responsible for MI retailers in those countries respectively.

Jens Stellmacher, Director Business Development, AV Rental, will be responsible for supporting key AV rental accounts in Germany and the UK, as well as for increasing general brand awareness in this key segment. Marius Creutznacher, Manager Training & Business Development, will be responsible for developing and implementing target group-specific education and training programs. 

“We are really looking forward to getting active in Germany, the UK and Ireland”, says Freddy Sicko. “Our goal is to work as closely as possible with our partners in these countries to further increase QSC’s market penetration. We will do so by providing enhanced support of our channel partners while increasing our brand visibility at point of sale and interacting and engaging directly with end customers.”

The QSC Central Europe Live Sound distribution team is primarily located at the QSC EMEA headquarters in Sinsheim, Germany.

About QSC
Founded over five decades ago, QSC is globally-recognized leader in the design, engineering and manufacture of award-winning high-performance loudspeakers, digital mixers, power amplifiers, audio processors, digital cinema solutions, and the Q-SYS™ software-based audio, video and control platform. Offering reliable, scalable and flexible solutions for professional installed, portable, production, corporate and cinema applications, QSC puts customers first with its highly-acclaimed sales, service, and support networks worldwide.