Sinsheim, Germany (May 13, 2021) – [De] – QSC is pleased to announce Bernd Friedel has joined QSC as Director Retail and Distribution Management, working out of QSC EMEA headquartered in Sinsheim, Germany. In this new role, Friedel will be responsible for managing direct dealer retail accounts and retail distributors in the Central and Northern European regions.
“It’s exciting to have Bernd join the growing QSC EMEA team,” says Ron Marchant, Senior Director Sales & Marketing, QSC EMEA. “He is a seasoned audio industry professional with decades of retail channel management experience which makes him an outstanding fit for this role.”
Previously, Bernd Friedel held various positions at Shure EMEA, most recently in Market Management, where he was responsible for managing key accounts.
"In my previous roles, I worked with QSC and know of the strong brand recognition and innovative product portfolio," adds Friedel. “I look forward to working closely with our direct dealers in the UK, Germany and Austria, as well as with our distribution partners in the Central and Northern European regions to drive the brand and business forward.”
Founded over five decades ago, QSC is a globally-recognized leader in the design, engineering and manufacture of award-winning high-performance loudspeakers, digital mixers, power amplifiers, audio processors, digital cinema solutions, and the Q-SYS™ software-based audio, video and control ecosystem. Offering reliable, scalable and flexible solutions for professional installed, portable, production, corporate and cinema applications, QSC puts customers first with its highly-acclaimed sales, service, and support networks worldwide.